Inno­v­a­tive strength from research and devel­op­ment always plays a key role in the devel­op­ment and expan­sion of a com­pa­ny. It often decides on the mar­ket and com­pet­i­tive­ness of a prod­uct or a ser­vice. Con­trolled inno­va­tions of the HOCH.REIN GROUP cre­ate com­pet­i­tive advan­tages and eco­nom­ic suc­cess. The idea of some­thing new is cru­cial, but only the first step in estab­lish­ing a prod­uct or ser­vice. Espe­cial­ly in the ever-chang­ing tech­nol­o­gy indus­try, there are many chal­lenges and risks in imple­ment­ing busi­ness mod­els: build­ing a coher­ent busi­ness mod­el, select­ing the right financ­ing and strate­gic part­ner­ships, attract­ing well-trained, expe­ri­enced employ­ees, and ulti­mate­ly imple­ment­ing and deliv­er­ing a good prod­uct or ser­vice. In the first steps, sus­tain­abil­i­ty and fore­sight are impor­tant fac­tors in using man­pow­er and cap­i­tal as effi­cient­ly and resource­ful­ly as possible.